Sunday 31 May 2020


After months of tough yet necessary hibernation, NSW tourism is officially back in business tomorrow and ready to welcome locals as well as those from nearby that are able to travel.

The national tourism sector has also backed the accompanying ‘Now is the Time to Love NSW” campaign by Destination NSW and said now was the time to book that break and help reboot the sector.

Tourism and Transport Forum (TTF) CEO Margy Osmond highlighted the world-class experiences that are on offer in NSW – from arts and culture to food and wine, nature and outdoor adventure and family activities.

“Now is the time for all of us to escape our homes and leave that cabin fever behind. Get online and book that local break, whether a weekend away or longer trip up or down the coast, into the mountains, or into beautiful country areas and further afield, to enjoy that winter sun,” Margy Osmond said.

“Those in regional areas should also consider a city break in Sydney to enjoy those arts and cultural institutions that are opening back up, the restaurants and cafes that are now open to up to 50 patrons, as well as of course the competitive accommodation rates on offer.

“And of course, NSW is also open to Victorians and Canberrans who are able to travel to and from NSW without the need to apply for exemptions or self-quarantine upon return.

“Never has there been more important time for Australians that are able to travel to help communities and tourism businesses that have been struggling for survival in the wake of the double whammy of both the summer bushfires and COVID-19.”

The NSW tourism websites and have a wide range of information about various destinations including Jervis Bay and Shoalhaven, Orange and Mudgee, the Hunter Valley, the Southern Highlands, the Riverina, the Blue Mountains, Batemans Bay and the Eurobodalla, as well as multitude of other locations to discover or rediscover, near and far.

“We know that Australians love to explore their own backyard, but this is particularly true while international restrictions remain in place,” Margy Osmond continued.

“In fact, two in five Australians are planning to travel within their own state in the next two months increasing to almost two thirds within the next six months, according to recent research commissioned by TTF which included a national survey of the travel intentions of 1,500 Australians.

“And regardless of some state borders still being closed nearly one in five expect to travel interstate in the next two months jumping to almost five in 10 within six months.

“Right now, is the time to travel sensibly in the new normal, support the local tourism industry, and love NSW.”

For further information or interview please contact Lindsay Hermes, TTF Manager Policy and Government Relations on 0418 948 447 or email