The Santos Tour Down Under will boost South Australia’s economy, as riders, visitors and locals set off on a journey around Adelaide and regional South Australia.
As more and more people flock to Adelaide and its surrounds for a range of activities including watching the Tour Down Under, Tourism & Transport Forum Chief Executive Officer Margy Osmond said international and domestic tourism in SA continues to grow.
“Tourism Research Australia forecasts 6 per cent growth in international visitor nights in South Australia and almost 3 per cent growth in domestic visitor nights in the State over 2018-19, highlighting the increasing importance of attracting visitors from overseas to tourist friendly centres like Adelaide and its world famous regions,” Ms Osmond said.
“Each year the Tour Down Under makes a significant contribution to South Australia’s vibrant visitor economy. Last year we saw the economic impact sore through the roof – with independent data showing $63.7 million generated from the event and more than 750 jobs created – with many local SA businesses reaping the benefits,” Ms Osmond said.
“This event is now a major driver of visitation to the state and serves as another opportunity to highlight the regional tourism product and food and wine experiences on offer throughout South Australia.
“Kick-starting South Australia’s major event schedule each year, the Tour Down Under is a stark reminder of the role major events play in delivering year-round visitation and economic growth to South Australia.
“A big part of how we increase foot traffic to major events is through destination marketing. In a tight fiscal environment the Government will come under pressure to reduce spending, but continued investment in tourism marketing and major events is crucial to maintaining South Australia’s competitiveness.
“Major events are an opportunity for people to travel, and many will extend their trip either side of the Tour Down Under, excited to explore the offerings throughout South Australia.
“For the first time since the race’s inception, this year’s race will finish on Willunga Hill, where it is hoped Australian climbing champion Tasmanian Richie Porte will take out the 2019 finale. Bring it on!” Ms Osmond said.