USA visitor revival continues to be Aussie tourism’s surprise success story

China is set to overtake New Zealand for the first time as Australia’s biggest source of international visitors within months if current trends continue, while the incredible resurgence of travellers from the USA continues to be this year’s surprise success story, the Tourism & Transport Forum said today.

TTF Chief Executive, Margy Osmond, said the latest Overseas Arrival Data (OAD) released today by the Australian Bureau of Statistics today shows international arrivals grew 9.2 per cent in the year to May 2017, to a record 8.49 million visitors over the past 12 months.

“While we all expected China would take out the top spot by the end of the year, it seems likely that might occur sooner rather than later with China now within a whisker of overtaking New Zealand as our single biggest overseas visitor market,” Ms Osmond said.

“However, while all eyes are focused on the tussle between New Zealand and China, the USA has quietly asserted itself as one of our best performing and lucrative markets.

“Since the US grabbed the number three spot from the UK in March 2017 it has continued to go from strength to strength, with a record 744,800 American visitors to our shores over the past 12 months.

“Percentage wise, the biggest mover in the top 20 has been Vietnam, with international arrivals 27.6 per cent higher in the year to May 2017 compared to the year to May 2016. This represents an extra 16,800 Vietnamese arrivals over the past 12 months

“Growth in international tourism continues to be dominated by our top 20 markets, with 86 per cent of the total growth in the year to May 2017 coming from our top 20 international markets.”

Country of Origin   Arrivals (12 months to May 2017)  Increase/Decrease
1. New Zealand                      1,355,600                                          2.8%
2. China                                   1,239,300                                         10.0%
3. USA                                      744,800                                            14.1%
4. UK                                        726,600                                             3.1%
5. Singapore                            440,900                                            4.7%
6. Japan                                   422,800                                             13.5%
7. Malaysia                               395,700                                             10.8%
8. South Korea                        292,700                                             14.9%
9. India                                     274,500                                             15.3%
10. Hong Kong                        261,000                                             11.4%