MELBOURNE FAREWELLS CRUISE SHIPS IN MAJOR BLOW TO TOURISM SECTOR

The tourism sector is urging the State Government to act swiftly to support the cruise industry, following the announcement two major cruise brands will cease deployment in Victoria from 2025, according to the Tourism & Transport Forum (TTF) Australia.

TTF CEO Margy Osmond said it was deeply disappointing Carnival Australia has confirmed two of its largest and internationally-renowned brands – Princess Cruises and Cunard – will no longer sail from Melbourne from the 2025-26 cruise season.

“We need to see urgent collaboration between the Victorian Government and cruise companies to secure the future of cruising in Victoria,” Ms Osmond said.

“The loss of Princess Cruises and Cunard from Victoria’s cruise sector is a major blow to the state’s tourism industry. These brands have been instrumental in attracting visitors and generating economic benefits for the state.”

“We must address cruise ship operators concerns and ensure they have the support needed to prevent further erosion of the cruise industry.”

“The value of cruising cannot be underestimated, having contributed nearly $380 million to Victoria’s economy in 2022-23 and helping support jobs across tourism, hospitality, retail and related sectors.”

“Melbourne has already lost the Spirit of Tasmania to Geelong, diverting hundreds of thousands of tourists away from Melbourne, and as result we don’t want to lose any other operators.”

“The State Government must work with industry to ensure tourism operators like Carnival Australia can have a continued presence in Victoria and help prevent further decisions that could reduce tourism investment.”

ENDS