TTF Business Count and Employment Atlas snapshot: Denison


Hobart is the second oldest capital in Australia and with its captivating history, picturesque waterways, rugged mountains and gourmet experiences, the city has something for every visitor – making Denison a sure focus for the next Tasmanian government when formulating their tourism strategy.

For so long a wallflower compared to the mainland cities, Hobart was the best-performing real estate market out of all of Australia’s capital cities in 2017 and this popularity is reflected in its status as one of Lonely Planet’s top 10 global travel destinations in 2012 and 2016.

The first option for many visitors is to take a walk along Hobart’s iconic waterfront, then explore the Tasmanian Museum and Art Gallery or take a ferry up river to MONA.

The latest TTF research finds that Tasmania experienced 300 per cent growth in investment in the accommodation, arts and recreation sectors between 2012 and 2015 – driven by the opening of MONA – but this momentum must be maintained.

Wherever they go, tourists will be served by a hospitality industry that is vital to the region’s economy.

The Tourism & Transport Forum Business Count and Employment Atlas finds that the sector employs 9 per cent of the electorate – close to double the national average of 4.8 per cent – and nearly one in four businesses are in the tourism industry.

For more information on the impact of tourism on Denison and the rest of Tasmania, click here – and remember the importance of tourism to the state’s future when casting your vote on Saturday.